I am dedicating this week to feature some of my favorite ‘e mags’.  I hope that I can introduce you to some new ones that you may not have discovered yet. This whole movement has me so inspired, I love immersing myself in all this talent + creativity. Matchbook magazine may already be familiar to you, I love that it feels like a Kate Spade ad come to life.  It’s very girly, preppy, cheeky chic.  I daresay that it may be one of the happiest fashion mags around.  I am not ready for fall fashion at all.  In the City of Angels our summers come late, whilst the rest of the country is prepping for snuggling up in their cashmere turtlenecks and donning their Frye boots, I will be stuck in a heat wave of epic proportions and wishing it was acceptable to walk around in a bikini. We call it Indian summer and it is as red hot as it sounds, think layers of orange + crimson skies and heat bubbling from the cement and you will have an idea of what September will be like for us. I long for seasons, to see the leaves change and hop on the fall wardrobe lust band wagon. I think this photograph is a perfect embodiment of an elegantly casual, classic and oh so pretty fall wardrobe win. Matchbook is an easy breezy read, like your  best dressed friend tipping you off to her style secrets. Matchbook is free so you can’t go wrong by visiting and adding Matchbook to your growing list of favorites.