I have discussed this subject in detail before and gave my pro’s & con’s on both. Today, I am going to discuss why I am completely migrating to Etsy versus my own shop (for now). These last 2 months for Besotted Brand have been painfully slow, not working as much as I used to for the last six months because of my condition and having two dead months doesn’t work for me. I had to evaluate money going out versus money coming in and carrying two shops–an Etsy shop and a stand alone needed to be addressed. My stand alone shop had no fees associated with it when a client purchased a product but I did pay a $30 fee each month to run it on the platform that I was using. I also had to pay an outside postage company for all my international shipping which ran $16/month to use their system. Why would I need an outside postage company? As of this writing, the U.S. Postal service does not have an option to send international first class mail from home you have to buy Priority mail to send even a single stamp and international priority mail is very expensive! Cutting both the platform and the postage company out I have started saving immediately almost $50/mo. it may seem small but it all adds up and over a year I will have saved $552. I don’t know about you but I could use an extra $500! I absolutely 100% would not have done the move if I couldn’t have used my own dedicated url. I did a very easy re-direct, it’s free and I can use my own custom website name on all my packaging and branding. As much as I adore Etsy I would never put “my shop.etsy” on anything that I used to promote my brand, I think it confuses the potential client, (contrary to popular belief not everyone is familiar with Etsy). This is my word of unsolicited advice, if you have an Etsy shop, run don’t walk to secure your custom URL, what does that even mean? It means your shop name.com ie. www.besottedbrand.com. It looks so much more pro and keeps continuity with your brand, especially if you are say selling products that have labels that you want your site name, versus your name + etsy. You should be securing you URL’s any way you slice it, whether you have an Etsy shop or just a company idea. This may seem obvious but you should also try to secure your own personal name as a URL, you may want to use it one day and it would be a shame if you couldn’t because someone other than you bought it already. I am going to segue here for two seconds and tell you to buy your custom URL if you have a blog as well. Even when I was on the Blogger platform my blog had my custom url www.besottedblog.com versus besottedblog.blogspot,com again for the same reasons, it looks a lot more professional like you are taking this seriously, which are right?
Speaking of familiar, my Etsy shop was out selling my stand alone shop 3:1, it was no contest, I was getting more exposure on Etsy. The thing I love about the Etsy shop is that I could print shipping labels directly from Etsy and my clients would get automatic shipping notifications upon shipment. I felt that for my International clients especially it is nice for them to have a larger entity (Etsy) to go to if there was a problem, I think it gives clients a sense of security that a stand alone shop would not. The biggest con is not being able to customize my shop as much as I like, but by migrating I can give the Etsy shop extra attention and hopefully generate more steady sales and eventually build a new custom shop!
I get asked about opening a shop every.single.day and I am happy to try to be of assistance via these little posts! I also get asked where I source my packaging + products, do not email a store/business about this, it’s akin to asking a woman her age or weight, it’s not appropriate and can be construed as offensive.
P.S. I have had a 50% coupon ( 5050sale) on all custom stamps for a bit now, it’s only valid until August 30th so take advantage of it and stock up!
P.P.S. The images are some items that have been out of stock forever that are finally back in!!!!
Miss Tristan B. is the proprietress of Besotted Brand and the writer of this delightful blog. She recently re-located to sunny Seattle with her handsome husband and two pups, they are expecting a baby girl in December. Her lofty goal here is to make this a creative resource repository and to inspire you to fall truly, madly, deeply in love with your life.