Foto Rx Presets are here!

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After many requests we have finally launched Lightroom Presets for Foto Rx Co.! It has been a long process, but we are glad we waited and refined, because as luck would have it Adobe made some pretty spectacular updates, they have changed the preset file format so you can now use in both Lightroom AND in Photoshop camera Raw, the same presets! Even better still, if you add the presets to Lightroom CC and have the Lightroom mobile app installed they will show up like magic on your phone allowing you to edit your images on your phone with the presets.  This is all brilliant if you ask me!  Our first set was inspired by the Pacific Northwest and has a moody vibe, with muted tones, velvety blacks and special attention given to the greens to create the best green tones around from deep, rich greens to muted silver greens. Each preset has 3 strengths so you can choose a strength to fit your image and not have to worry about the effect being too strong. We also added ‘refinement tool’ presets for basic adjustments like exposure and white balance. We are really excited to be able to finally share these presets with you and hope that you will be able to use them to cut your workflow time in half and develop your own signature style. Let us know if you have any questions, we are also happy to edit a couple of RAW hi-res files so you can see how they would work on your images!

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Foto Rx Co.

Modern + Moody presets

Adobe Creative Cloud subscription

Shot with Fuji

photo by michelle p.

Photo prompt :: Inspired by….

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Our prompt this week for our Foto Rx 52 (a photo a week project) is ‘inspired by’. We want you to find an artist that inspires you and to try to replicate their style of work. For centuries this is how artists developed their craft and is a a great exercise in finding your own visual voice. The featured image was edited with our Cyanotype set (green tea + black tea and added contrast).  With our editing tools we encourage a healthy dose of experimentation, yes, they can get one click results, but if you dig a little deeper you can create magic! Our inspiration was master botanical photographer Karl Blossfeldt. We have included links below for further study.

It’s not too late to start your Foto Rx 52, shooting consistently will be the fastest way to becoming a better photographer. Follow us on Instagram for more inspo and edit examples. Shoot this week’s prompt and use #fotorx52 so we can find you and cheer you on (also feel free to borrow our hashtags so other people can find you!).

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Foto Rx Cyanotype
Shot with Iphone 7 (Yes, this was shot with a mobile phone!)
Loewe (His images were used for modern fragrance packaging)
Karl Blossfeldt Masterworks
Blossfeldt : The Complete Published Works
Karl Blossfeldt: The Alphabet of Plants
Art of photography: Karl Blossfeldt
Reverse engineering lighting in a photo 
A format for looking at photographs

photo by michelle p.

Mobile photography tips

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Our prompt this week for our Foto Rx weekly photo prompt (Foto Rx 52) is ‘Iphone only’ (feel free to shoot with your mobile device of choice). We are always in awe of what these tiny devices are capable of. They can capture anything from artful to doc style and everything in between! We think this prompt will give you freedom to shoot what you love with the camera that is with you!

It’s not too late to start your Foto Rx 52, shooting consistently will be the fastest way to becoming a better photographer. Follow us on Instagram for more inspo and edit examples. Shoot this week’s prompt and use #fotorx52 so we can find you and cheer you on (also feel free to borrow our hashtags so other people can find you!).

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Some resources + inspo for Iphone photography:

Take better Iphone photos

12 Time covers shot with Iphone

Ashley Woodson Bailey with her large format Iphone photographs

The Iphone Photo Awards (IPPAWARDS) must be seen to believed.

5 Awesome Iphone tips

Mobile photo tips

Iphone 7 tips

Edited with Fine Art B+W Photoshop action set

Artful Product Photography Prompt

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This week our prompt is ‘Artful Product Photography’. Think still life, but with the added aim of moving a potential consumer to purchase the featured product or try your hand at a faux documentary style ala Elliott Erwitt. This is not an easy prompt, but it’s a great one to help build your observational skills, your styling chops and your ability to see the extraordinary in the ordinary.

It’s not too late to start your Foto Rx 52, shooting consistently will be the fastest way to becoming a better photographer. Follow us on Instagram for more inspo and edit examples. Shoot this week’s prompt and use #fotorx52 so we can find you and cheer you on (also feel free to borrow our hashtags so other people can find you!).

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Some still life inspo with a product photography slant:

Elliott Erwitt created this amazing image for a French tourism ad and this for a shoe company.

André Kertész

I. | II. | III. | IV. | V.

photo by michelle p.

P.S. This image was edited with the word’s premier Product Photography editing actions.

Foto Rx 52:: Light patterns

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This week our prompt for our Foto Rx 52 photo project is a most magical one indeed–light patterns. You may have noticed them in your every day and not given much thought to them, but we urge you to stop and capture these ephemeral beauties. We are going to link to some artists that have really harnessed these bits of light and added them to their portfolio of creativity, we hope you do too!

It’s not too late to start your Foto Rx 52, shooting consistently will be the fastest way to becoming a better photographer. Follow us on Instagram for more inspo and edit examples. Shoot this week’s prompt and use #fotorx52 so we can find you and cheer you on (also feel free to borrow our hashtags so other people can find you!).

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It has become a signature for this photographer
Light works by James Henkel
Abstract art at in it’s purest form

A master of the austere
We loved this image

photo by michelle p.