(if you are on a desktop, rollover images to see the before’s!)
Michelle and I know how hard it is to build a solid look for your brand when there are so many options, but it is a necessity to help your brand stand out in a sea of other brands (maybe brands not too unlike your own). To be relevant in this new economy you have to wear so many hats, be a writer, stylist, photographer, photo editor, social media manager, accountant and basically Houdini. Taxing. Your visual identity is who you are to the world at large (whether it is true to you or not). With Foto Rx | Cure for the Common Capture, our hope is to do the heavy lifting, we know that not everyone is a photographer or editor, but we also know how very important it is to have a solid visual presence. We are super excited to soon release our first set of photo editing enhancements/filters, up until this point we have only worked on improving your images or assisting with lettering clean up. The new set will be one click enhancements that are fully adjustable (and non-destructive) and will help you build a cohesive and distinctive look to your photographs. This way you can get in and out of Photoshop and from behind your computer and do all the things you love to do more (like enjoy your loved ones or eat!).
We had gone over many options for a set of this type but we really wanted to be true to tones we like and also wanted to provide you with something that we felt was both on trend and wouldn’t feel dated in a few years from now. The set creates a calm, soothing palette, with deep darks and brighter whites. We offer many refinement tools to help you further customize your look. The best part? You don’t need to be a Photoshop whiz to use! Photoshop actions are truly like magic, we formulated all the boring stuff so you can do all the fun stuff (and take full credit).
You know how hard we have been struggling to create a focus and brand, we are curious if there is anything you would like to see from us? Do you want a specific type of set? Would you prefer to edit in Lightroom? Are you still too intimated by Photoshop to try? Do you want more classes for editing and photography? We would love to hear from you, we value your opinion and feedback!
We always send out a freebie Photoshop action when we launch new sets, Click here to have your action sent to you soon!
Miss Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog. Her lofty goal here is to make this a creative resource repository and to inspire you to fall truly, madly, deeply in love with your life.