I am sure you are dead sick of me saying how much I hate the word blogger, which means I most likely can’t stand the word blog either–correct. In our recent on-line marketing foray for Foto Rx I have found that many of my once beloved blogs have abandoned ship, some have left without even a good bye? For shame. Even though I understand with some blogs why they may have closed shop (the inspiration blogs without original content have been taken over by Pinterest for sure) on others I am perplexed? I see a lot of successful blogs leaving to work on opportunities that their blogs afforded them, it almost feels like a virtual slap in the face to blog readers to just quit without even an explanation. Am I wrong to think that you’ll need/want your blog when your project finally launches?
You see, I believe in the blog, I think there’s opportunity here, room for you to finally have your shining moment in the blogosphere. How? Well, it’s really very simple, without information the internet doesn’t exist, we have become dependent on Google for answers, we need this information and you my friend as a business will give the people what they need, right? Does the world need another DIY post? Probably not (but they are very pinnable). What is missing then from blogs? It’s so obvious to me it makes me cringe when I don’t see it–perspective. What the what? I’ll give you an example; if you are an interior designer I want to know more about the who, what, where, when, why and how! I don’t want to see inspiration pics from Elle decor’s site, I want to know about how you got into your business, what your day looks like, the intricacies of your business, the things you take for granted would be tasty gems for a design-a-phile! Speaking of gems, my friend Sofia was asking about what she should write about on her new blog and I was excited because there is so much she could write about, she’s getting her masters in gemology that alone is interesting, but she is also an excellent treasure hunter and finds the best vintage jewelry.
My unsolicited suggestion? Write about your experiences, your adventures, the how’s and why’s. I believe everyone has within them a wealth of information, things they take for granted that others might find wildly interesting, things people are Googling. I am a native Californian, born and raised in Los Angeles basically an anomaly, if I was smarter I would have written more about my City of Angels, because it is such a special place, these are the types of things that make you different and unique, mine your personal knowledge and experiences it’s the one thing that will set you apart from everyone else. I love the pretty pics and the DIY’s but what I really want to know is more about how so and so got to where they are (and yes, pretty pics are super important). I want details, nitty gritty, show me, tell me, explain how, ask questions, start a dialogue! I don’t think blogs are dying, I think certain types of blogs are and I do think that the ‘celebrity’ blogger is a dying breed, but if you have valuable information (and I 99.9% guarantee you do) there is a chance that your specialized information could be what drives people to your blog and in turn your business. So tell me your thoughts, if you have stopped reading blogs is there a reason why? Do you believe me when I tell you that we all have something interesting to share? Have you noticed the max exodus of big bloggers abandoning their blogs? How do you feel about that? I am very curious to know where you are going (and why) if you have stopped reading blogs. Myself? I have never read blogs like most people, I have always been a Googling fool, if I am going to take time away from my ‘real’ life I want to feel like I have accomplished something, that I have walked away from my computer a little bit richer (in knowledge), truly inspired and not dejected (easy to feel that way in the blogosphere, comparison the thief of joy and all), I want my time spent in the cyber world to effect my reality positively and enhance it, never take away from what I cherish most.
P.S. I just looked up Alt Summit (the blogger conference mecca) and it doesn’t look like they are slowing down anytime soon, at an almost 1K investment per attendee I would say that blogging isn’t going away anytime soon…
Miss Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog. Her lofty goal here is to make this a creative resource repository and to inspire you to fall truly, madly, deeply in love with your life.