I know I am easily excitable but today I really, really am excited to announce the launch of Stockholm | Clean x Minimal our new photo processing Photoshop actions. The new set is Nordic/Scandinavian inspired-muted tones, bright light, clean whites. This set has both Michelle and I truly inspired, we have been on a flat lay photo taking frenzy. We both got some print worthy Iphone shots after a 2 minute visit to a local rock shop, this set has instantly been added to our regular photo editing rotation. We know how hard it is to find ‘your look’, we also know how important it is to create a cohesive visual presence for your brand, if you have been yearning to recreate the look that all the Scandinavian bloggers have seemed to effortlessly master then we have you covered. Our processing tools are one click edits with the option to refine even further. We know this is going to become a favorite (it’s one of ours)! We have a little preview before + afters below and tips on achieving this look before you start editing!Read More
We thought we would pop in really quick to show you what we have been working on in our Foto Rx lab! Our next photo processing set we will release (fingers crossed next week) we took inspo from Nordic style, we are talking clean edits, subtle toning, lovely light. We felt like this flamingo really showed off the effect. The ‘before’ image on the bottom is really nice, but we like our colors a little less saturated and of course we love our pinks to be more muted. In one click we were able to get this perfectly soft, muted pink, the background was softened and our blacks were deepened. We are pretty excited with the results. If you having been trying to recreate that Nordic/Scandi vibe but haven’t had much success than you are going to LOVE this set! It works perfectly for flat lay photography, interiors, vignettes and more (for photos with people? Um, not so much), it has a lot of practical uses and hopefully will become a valuable time saving resource.
If you haven’t already be sure to sign-up for our mailing list, we are going to give away one of the new sets to one lucky individual on our list (it could be you), you can sign-up here.
Have you been loving the minimal Nordic vibe too? Is there an editing style you wish we would create a processing set for? Anything else you would like us to come up with (besides an app, we know, that’s one of our biggest requests!)?
photograph by lauren mancke
Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog.
Many people gave up coffee/caffeine as the new year rolled in (Michelle gave it up before then!). I on the other hand made a concerted effort to drink stronger coffee. I know that may sound odd, but I really only drink one cup a day (alternate days I’ll drink tea). On the mornings I have coffee I wanted it to really do its job and for me that meant I wanted something with a kick, something that was rich in a way only good coffee can be, not bitter, not waterey, something that felt like I was drinking a cup of luxury, because when you have a toddler, drinking a hot beverage while it’s still hot is truly a luxury. I did a ton of coffee research, which if you ever have gone down that rabbit hole can be both incredibly interesting and overwhelming. I decided on a stove top espresso maker. They are inexpensive (mine shown was under $15!), easy to use and easy-ish to clean. They do take more time than say a Keurig, but about as much time as it takes to make and steep a good cup of tea. My espresso maker reads that it makes 6 cups and I am sure it would if you were making espresso, but if you think you are going to get 6 cups of coffee out of it, you are not. You will get one strong cup of coffee. I don’t even use the entire pot. I have been making my own foamy lattes in the morning, heating the milk (in the microwave) and using a handheld frother, it may seem like a lot of work, but it’s a lot less work than trying to wrangle previous mentioned toddler, get her dressed, fed, in the car seat or stroller, off to Starbuck’s, ask for a lukewarm latte, get home drink latte cold. My extra step to froth my own milk, is totally worth it and I get to drink my latte hot! Bonus, I save a ton of money and my sanity! This is such a revelation!Read More
Would you like to create a high-end, pro look for your photographs but are struggling to find your creative voice? Is Photoshop scaring the heck out of you (I didn’t open my Photoshop for 3 years after I purchased it!), are you ready to take your images to the next level?Read More
(if you are on a desktop, rollover images to see the before’s!)
Michelle and I know how hard it is to build a solid look for your brand when there are so many options, but it is a necessity to help your brand stand out in a sea of other brands (maybe brands not too unlike your own). To be relevant in this new economy you have to wear so many hats, be a writer, stylist, photographer, photo editor, social media manager, accountant and basically Houdini. Taxing. Your visual identity is who you are to the world at large (whether it is true to you or not). With Foto Rx | Cure for the Common Capture, our hope is to do the heavy lifting, we know that not everyone is a photographer or editor, but we also know how very important it is to have a solid visual presence. We are super excited to soon release our first set of photo editing enhancements/filters, up until this point we have only worked on improving your images or assisting with lettering clean up. The new set will be one click enhancements that are fully adjustable (and non-destructive) and will help you build a cohesive and distinctive look to your photographs. This way you can get in and out of Photoshop and from behind your computer and do all the things you love to do more (like enjoy your loved ones or eat!).Read More