I have been wanting to know more about Mara Zapeda for ages now, just like Betsy Dunlap I was intimidated to reach out, doing these interviews the fear of being ignored or rejected is always on my mind, but luckily most lettering artists have been more than accommodating, even with their full schedules, it makes this lettering-phile happy to no end! Mara not only complied for lack of a better description she ‘brought it’, so much so that we are compelled to make this a Part I + Part II, there’s just way too much great information here for you and way too many beautiful images
Where are you located?
After living for years on the east coast (Philadelphia and Boston) then pinballing from Los Angeles and Florence, Italy, I am happily settled in Portland, Oregon. Everything you’ve heard is true: it is an incredible city.
I am so curious about the name ‘neither snow’, I know it’s from the U.S. Post, but I am dying to know how you decided upon this? Did you read it standing on line and it resonated? It’s so charming and genius.
Thank you! I started Neither Snow in the summer of 2009, right before my own wedding. I went to Reed College (more on that later) where we read Herodotus’ Histories. The quote originates there and was then adopted and adapted by the US Postal service as its well-known motto, which I’ve admired for years on the facade of the New York Central Post Office. I liked that it referenced both my time at Reed and the nostalgia surrounding hand delivered mail.