Rare Bird Font Foundry Font Giveaway!

Rare BIrd Font Foundry Specimen I font

We are out of our minds excited to announce our very first font giveaway for our foundry!  The font is from the hand of the doyenne of Modern Calligraphy, the ever talented Maybelle Imasa-Stukuls. We worked so hard on Maybelle’s hand to make it read as ‘perfectly imperfect’ as her own hand. It was a sheer labor of love to watch this hand come into font fruition. This is going to be a great font for a wide variety of end applications because of its legibility and charm.  Please visit Maybelle’s Instagram to learn all the details.  Good luck!

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Maybelle Instagram for details

Rare Bird Font Foundry Insta

Rare Bird Font Foundry

Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog.

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Custom artwork for your logo/branding

create a custom logo with an artist via besotted

Michelle and I have spent more years collectively developing products and brands than most millennials have been on this earth. Way back when I worked at an ad agency we actually did almost everything with a pencil/pen, an exacto and spray glue. When it came to creating our logo, we had our ‘wordmark’ but we wanted a visual that was unique and had impact. Oh, it also had to be something no one else would have. We knew we were going to have to go old school on this and hire an artist who would be willing to take pen to paper to realize our vision.

Since the foundry’s name is Rare Bird, we of course wanted to find a ‘rare bird’ that could represent our brand. After many weeks of research we came across a stunningly beautiful bird, the Artic Gryfalcon, the largest of the falcon species and we knew immediately this was the one. The Gryfalcon is awesome in scale, a gorgeous snowy off white with mind numbling beautiful markings in deep black or brown. We felt the bird had an incredibly regal presence and a natural elegance, and we wanted to convey that with the artwork.

There are a lot of ways to find an artist, you can search Instagram, we did do that for one of our branding clients and were extremely happy with the results. For our project we chose a talented artist via word of mouth (don’t be afraid to ask around). The only problem was she rarely took on commissions. Once we had her in mind, no other artist would do and luckily Michelle persuaded her to work on the project and what she produced was more than we could have asked for, it was perfection.

Quick tips on how-to work with an artist to create a custom commission:

  1. Once you have chosen an artist, and feel their style matches your vision, reach out to see if they do custom work (if it’s not already mentioned on their site).
  2.  If the artist does take commissions, ask for a quote for your project and timeline ie. logo
  3. Most custom commissions are not inexpensive, if you go this route you may want to consider if this is an investment that you think will be worth it for your company. A 2 inch logo, can be anywhere in the 2k-5k range.
  4. Once we got our quote we wrote out in-house what deliverables we expected and were very firm on timeline.We submitted that for our contract. You will want to be very, very clear on deliverables and timeline.
  5. Include a very detailed inspo board, think about everything you want in your finished piece, don’t assume the artist can read your mind. Most artists only offer 3 revisions and after that charge an additional fee. Our inspo board included images of the rare Gryfalcon, we made special note to add there could be no copying of a photograph, it had to be our own bird. We gave direction on even the stance of the bird (yes, the more specific the better). Our list was concise but clear.
  6. When you receive artwork back for review, remember that the revisions are not unlimited, so be very specific on what edits you need made.
  7. Hopefully, by your 3rd revision you should be feeling a bit over the moon and that your chosen artist is a genius.
  8. Our final artwork was delivered via a physical clayboard and we scanned in ourselves at a high resolution, cleaned up with our Lettering Rx Photoshop action set and because we had a high enough resolution for web and in-house print projects we did not vectorize.

And that my friends is how we work with artists to create commissioned pieces for our branding projects.  If you have any questions, or want to add to the conversation, leave us a note in the comments!

Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog.

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Naming your business like a boss!

resources to name your business like a boss

A little secret here, I spent a good part of my professional career naming things. Products to be a little more precise, it was one of my super powers. Then along came me branching off on my own and I just made one mistake after the other. I am the epitome of the cobbler with no shoes. Take the name of this blog–Besotted. So, clever + charming if I lived in the UK where it’s part of the everyday vernacular, in the states? Not so much. Everyone else outside the UK? Forget about it. Do you know how many times I had to spell it? Repeat myself? Etc.? Imagine someone trying to remember it, let alone try to spell it to find it on Google? Mistakes were made.

Fast forward many years and the time had come to name our font foundry. Since we had been working on it for nearly four years, you’d think this would have been the first thing we did, we didn’t. It was almost like those people that like to wait for their child to be born before naming them, we wanted to make sure the name ‘fit’. Michelle and I made a conscious effort to make the name very, very easy to spell and remember. Of course, the name couldn’t just be easy, it would be great if it had meaning to us as well. So we did what any successful branding studio would do, we spent a marathon texting session throwing out names. We knew that we wanted a word that described how unique the foundry was going to be, ‘unique’, was definitely never an option. We settled on rare. The bird bit?  Oh, my so much meaning rolled into that one!  We are a rare woman owned font foundry, the majority of foundries of this caliber are male owned. ‘Bird’ in the UK (a little Anglophile nod) is slang for woman. Rare Bird together means ‘something or someone that is quite different and remarkable‘. Yes, please. And we quite like birds around here. There are bird names in both our families (and of course in our partners’ existing font foundry) and what’s not to like about an animal that can soar? Nothing my friends, nothing wrong with that.  Once we found a name we like we did all the requisite research of making sure the URL was available, etc. This is so important, there’s really no use falling in love with a name if you can’t secure a URL.

So that’s a little back story on our name, we love it, hope you enjoyed the behind the scenes of the process. For those that are in the trenches of naming I have included some helpful resources below, if you have any advice or like to add a resource leave a note in the comments!

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Brand naming brainstorm worksheet

7 tips for naming your business

10 rules for naming your business

16 tips for picking the perfect start-up name

5 steps to choosing the perfect name for your business

3 step no-fail formula to name your business

For fun:

Hipster business name generator

business name generator

Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog.

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Penhaligons fragrance at Lucky Scent!

flock of fragrance via besotted blog

Bird Trivia: The collective noun for a group of peacocks (peafowl) is often known as a ‘party’. Peacocks can actually fly despite their long train of feathers. Their feathers are covered with microscopic crystals which gives them their brilliance.

Can you believe I plucked another bird inspired beauty product from the ether? No, me neither. I found these wonderful charming fragrances at the renown Lucky Scent, there is an owl, eagle, and cock as well, for the bird fancier in you. It is from Penhaligons ‘Portrait Saga’. They are incredibly charming all with a little ‘back story’. This is Clandestine Clara, ‘the illicit mistress to Lord George. And true to form, Clara’s fragrance could be described much the same way, as a boozy, smoky, smoothly woodsy feminine scent that’s not for the faint of heart, but is sure to command the attention of sophisticated thrill-seekers.’

We are thinking a little flock of some fine feathered fragrances could be just the key to feather your nest (or at least your vanity). Okay, I am almost done with the bird references, almost.  We are doing this bird themed week in anxious anticipation of our soon to launch Rare Bird Fonts Foundry!

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Rare Bird Fonts

Penhaligons available at Lucky Scent

photo via luckyscent

Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog.

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Marc Jacobs Feather Noir

Marc-Jacobs-Feather-Noir-Mascara-via-Besotted-Blog

marc jacobs feather noir mascara

Bird trivia | feathers: 1. All birds, and only birds, have feathers, although a few species of dinosaurs had them. 2. Feathers are essential to flight; they provide insulation, sunblock, and waterproofing, and can be important in providing camouflage, social dominance, and reproductive success.

Continuing with our ode to our impending Rare Bird Font launch…What would a week of bird inspo be without some feathers? Not much of a bird week at all. By the way, is it weird to devote a week to bird inspiration? Isn’t that so 2011, ‘Put a bird on it’ (ala Portlandia) and all? Oh well, everything new is old again. Like blogging, it went the way of the Dodo and here we are making a comeback, am I right? Back to the mascara, you know I love me some lashes and of course what’s not to love about Marc Jacobs packaging? So sleek, clean, modern and photographable (is that a word?) Their Feather Noir mascara is for ultra lengthening and the best part (besides the packaging) is that it has a special brush tip for your lower lashes, something I never do, but if I had a special brush, who knows what I could be capable of?

Have you tried this mascara yet? If so any feedback? Thumbs up? Thumbs down?

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Rare Bird Font Foundry

Feather Noir Mascara

Portlandia Put a bird on it

Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog.

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