We’re not ashamed to admit to falling head-over-heels for a pretty package. Who hasn’t swooned over the elegant minimalism of Rodin, the mercantile charm of Merchant and Mills, or the graphic goodness of Mast Brothers Chocolates? The packaging is seductive, and its allure becomes an integral part of the value of the product. Sometimes this infatuation is fleeting, dissipating as soon as the product is put to the test, but when the stars align and the quality and care taken with the package design mirrors the quality of the goods within, we tell our friends (you!), we give them for gifts, and generally shout our adoration from the rooftops.
If you are putting together your own brand / line of products and are working on your packaging designs, here are a few things you may want to consider and avoid:
how it will photograph.
how it will look grouped on a store shelf.
if it will be Pinterest – worthy.
less is more! Especially when it comes to copy (unless you are Dr. Bronner).
following fads: there’s no faster track to a dated look!
colors that are tough to print: those berry reds and teals can be extremely difficult to color match.
chaos! Keep your line simple, cohesive, and branded, you don’t need 14 different looks for your packaging.
resting on your packaging laurels. You’ll want to re-evaluate how your packaging is working for you as your brand evolves.
Need more inspiration? The Brooklyn Candle Studio candles in the photo above perfectly complement their heavenly scents by leveraging botanical illustrations. Karla put such thought into the packaging for her wax seal sets – just add a bow and it’s gift-ready. For an entire line of beautifully packaged products, look no further than Ila from Sunday Suppers!
We are often putting together palette’s for ourselves and clients, the old school way is often tedious and time consuming. We know most people that would like to do this may not have the Photoshop or Illustrator chops to do so, we decided to do a quick round up of some palette generators that we thought were very user friendly, just upload your photo or put in an URL and the palette generators will generate a palette for you in mere seconds from the provided image. It’s that quick and easy!
Here are some of our faves, feel free to add any of your faves in the comments!
I-This one has an adjustable pie chart to play with so you can finesse the colors you want in your palette.
II-This one generates from a URL which is great if you don’t have your own image to upoad.
III-You an download your swatches after uploading.
IIII-This one does light and dark colors and a complete palette.
photo via annie sloan
P.S. How gorgeous is this paint color? I am trying to figure what I can paint first with it!
Thank you Instagram! Finally, the day has come when Instagram has created a swift + seamless way for you to access multiple Instagram accounts in a flash! Why you ask would you even want multiple Instagram accounts?
Well , hello fine friends! As some of you may have encountered we had a bit of a botched code/design last week. Yes, there was panic involved and quite a lot of nail biting and the conclusion that we needed to switch back to our previous design pronto, which we have but have done some damage to our code. No worries, we are taking this in stride and although a little trigger shy we plan to try again soon (glutton’s for punishment? Perhaps). Instead of waiting for the mystical, magical day to put up posts with our beautiful new look, we decided to put up a post (and an awesome) resource for you, we hope you like!
What better time for a fresh new look than the beginning of the new year? Tristan and I have been planning and plotting better ways to fulfill the mission of this blog, which is to inspire you, openly share first-hand experiences (both ours and those of other artists), and to supply you with a steady stream of top quality creative resources.
Besotted will remain the approachable resource you’ve come to know (and we hope love!), but will be improved upon with a wider range of content that we hope leaves you inspired, ready to take action, or at the very least, comforted by the fact that we all have victories and losses, celebrations and struggles.
So what differences will you notice next week (besides the new design of course)? More interviews for one! We adore the calligrapher interviews (you should have heard us cheer when Betsy Dunlap agreed to an interview), so we’ve decided to expand our interviews to include other creative fields as well (think illustrators, art directors, designers, painters, gallery owners….and more!). We also want to explore tried and true ways to reach creative goals. How many of you have ever wanted to do something, but didn’t know the first step to take? It happens to us all of the time (…publish a book, get into a gallery, find clients for freelance work…etc. etc.). We are going to do our best to shed some light on the process!
Do you have any ideas for the new Besotted? Who would you like to hear from? What would you like to see?