One of my fears with opening the Besotted Brand shop is that I have taken so long to open (the BB LLC was created three plus years ago), that what I offer will not seem original. I started my Etsy shop in 2006 and couldn’t get a trademark on my then name (named after my naughty Frenchie-Bella), so I had to switch branding and name. What seems like a decade later, I will finally be opening the long awaited Besotted Brand. Time truly does fly. In the interim I was sidetracked by a fabulous internet opportunity that took all my free time (and all my not so free time). I got hired in-house as a Brand Director for one of the most prestigious design company’s in the interior design industry (I so wanted to try my hand in the interior design world, I still love interior design but not as a career). I hosted multiple free on-line photo classes, all of which took time away from the impending launch of my beloved Besotted Brand (none of these things I have regretted mind you). I guess I just want everyone to know that these offerings are original. I was one of the first shops on Etsy to offer custom wood handled rubber stamps (if not the first one). I created gig inspired and typographical posters + custom stationery flats all with vintage inspired designs and the now very popular wrap label. You will get all that and more in the Besotted Brand emporium. My aesthetic has not changed as much as it has become more refined and more true to myself, wherein with my former shop I tried to please the masses and had more color than I felt comfortable with, I will reign that in and keep to a palette that I find pleasing (and hope my clients do too). It has been a learning curve this re-brand and re-launch and I am actually rather pleased that I waited, because if I did it sooner I would not be able to give the shop the time + attention it would need to flourish. Things have changed and so have I. When I launched my Etsy shop I couldn’t take one decent photograph, I would beg my Fancy to shoot my products for me. So, yes that has really been worth the wait for me to learn how to take my own product shots and feel comfortable enough to actually showcase them. You know what? Having written this open letter to you, I feel so much less stressed, go figure? Sometimes it just takes getting out of ones own head (and way) to feel much better about taking the next step. Thank you.
P.S. This is a gel manicure, it lasts 2 weeks and dries immediately so I never smear scarlet polish over my snow white three pound dog G.G. (as I mentioned prior I take her with me everywhere). I love it to pieces (the gel manicure that is and of course my little dog, but she’s my baby and not an it).