Foto Rx Fall Tone Photoshop Actions-Free!

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Fall is in the air big time in the PNW, leaves are changing, crispness to the air, all the good warm, cozy feelings that come with the arrival of Autumn. Michelle and I have been studying the way films are toned, we both love a cinematic image, they always seem to evoke more feeling and depth than a S.O.O.C. (that’s straight out of camera*).  Although we both feel strongly about getting it right when you shoot (Michelle is much better at this than me), I have started striving for it as well, since I no longer have copious amounts of spare time to fiddle in Photoshop. With that idea in mind that neither of us wants to be sitting in front of our computers editing longer than we have to, we created a mini set of Photoshop actions to quickly (one click) tone your images for a more fall ambient feel, we chose a cinematic technique to create the actions that we are super proud of discovering. We haven’t released any post processing tools prior that are toning specific, we wanted to make sure that any effect we created maintained the integrity of the original image and was just an enhancement–subtle, simple and beautiful. The best part?  We are sending one of the actions to you for free!  That’s right! Sharing is caring and we are all about the share. We will send you the Autumn Tone Evening action as soon as we are ready to launch. There is a small catch, it will only work in updated versions of Photoshop CC 2015.5.  We both have subscriptions to the Adobe Creative Cloud Photography Plan, its only $10/mo. and you also get Lightroom CC and all the future updates free (unlike the previous model where you had to pay a ransom to upgrade). For anyone editing images on a regular basis, it’s a tiny investment to make, to get the latest and greatest from Adobe (insert heart eyes here for me). Click here to have your action sent to you soon!

We will pop in again this week!

*I do have to add here Michelle has a mirrorless Fuji and her S.O.O.C. images have that beautiful Fuji film quality, and seriously have me contemplating giving up my Canon. I think I am going to be renting one first to give it a go, Michelle says the focus system is really powerful and though I love me some blur, I admittedly am getting frustrated by ALL the missed focus images I am getting from a toddler that is constantly in motion. There’s so much to love about this camera and it is quite good looking to boot!

Mega packaging resource list!

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I know I promised to write my side hustle and I will, but I am closing the shop and gosh darn it’s taking a bunch of time to do.  I can’t tell you how happy I will be when this part of my life is finalized.  I LOVED having my shop, but I need to start working on our new project so after September 30th nothing will be available and the shop will be closed down forever. I am putting together my MEGA list of packaging resources as a pdf download. I will finally be spilling the beans on my wood box resources (and so much more).  If you want to up your packaging game, I dare say I had some of the best packaging in the business, truly.  Packaging that had a life after it was received so it wouldn’t be thrown away, people often shopped just for the packaging. This resource list is only for the individual that wants to stand out from everyone else and offer a higher-end product. If you are a lettering artist this would be a perfect way to present files to a client, any stationery, this packaging is for gifting in a big way, so only those that want to be of a certain caliber should even consider, it is not for everyone but for those like me with discerning taste and eye (said humbly of course).  This is a PRE-ORDER, I have been adding to the list every day and want to make sure it is as complete as possible!

This is NOT for the rubber stamp resources, which could easily make someone a really nice business and side hustle pronto, quality on the stamps is primo and mark-up is awesome. You need to invest in  your business to grow it, I built a 6 figure stationery business as a side hustle my first year out (and that was working full-time!) You know what sold the most?  My lettering stamps, so lettering artists, this is your chance, last chance, come September 30, 2016 all resources will be unavailable!

And I will be putting that other side hustle post together soon, because gosh knows it’s so very nice to know you have income coming in while you are pursuing your dreams, right?

Shop closing sale!

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Oh, hello there friends!  How have you been?  We have been pretty much mired in all the things that need to be done to start a new endeavor and wrap up loose ends.  It has felt completely and utterly overwhelming. Once I have one thing checked off our mammoth list I get to see which of the other bajillion items I need to tackle next. Le Sigh.  Add to that potty training, school starting and I am about to sit in a corner and rock silently back and forth for the rest of my life. I have been busy photographing items from the shop for my massive sale (and I mean massive). I am practically giving things away!  I am putting up new things as I get the photos edited, so check back often.  The biggest part of the sale is on custom stamps.  I had a bunch of inquires from people that wanted custom stamps before we closed and I just decided to open it up for custom stamp orders.  I will place large orders on September 12th and September 20th.  It will be the last time we take any orders and I am pricing as a HUGE thank you to everyone that supported the shop!  Custom stamps of your logo at 1″ x 1″ were $50 and now will be $18, SERIOUSLY! If you are a lettering artist I will do bulk discounts (so even more discounting!), this is the time to get your business stamp, get stamps of your lettering done for clients, custom stamps for gifts and stamps for resale, NOW is the time! There will be ‘Studio Grab Bags’ that will be just that a little goodie from the studio (unused or gently used items, samples, research, etc), unlike a regular grab bag I will preview most of what will be in it!

I will also be selling off resources.  What does that mean?  That means if you wanted to start your own custom stamp business I will sell you my resource for THE BEST custom stamp manufacturers around–wood stamps with engraving, wood stamps for resale, unmounted red rubberstamps, clear stamps that include the plastic packaging for resale.  These resources took me YEARS to research test and find.  It’s an extremely profitable business and the resources are a goldmine!  Just send me an email to get the fee for this.  I am only selling to 3 individuals!  Yes, I will sell my wood box and twine resources as well.  So, if you are ready to start a shop or take your stationery shop in a new direction shoot me a line!

What else?  Well, when Michelle and I were sweating our brains off trying to find our focus and what we needed to cut out in order to do so, Michelle brought up an interesting point even after we cut most of the fat we still had multiple projects out there some that we couldn’t (or wouldn’t) give up (ie. being a full-time work-at-home mom! It’s a TON of work). Next post I am going to share with you how I was able to make over 120K with a side hustle.  I don’t know why I didn’t share it before, it seems like something that I would have but I have been BUSY and obviously not that focused.  I thought I’d share because once you find something you are going to focus on you may want some income coming in, right? It’s not for everyone and it’s only passive-ish, but it’s been a ton of fun, super rewarding and a great learning experience.  I will get you all the details soon!

Creative Experimentation

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Michelle and I are finally on the other side of our focus angst (we promise to share the step-by-step on how we got here). One of the most exciting results of this is that we have freed up a ton of mental bandwith and you know what? We are both feeling more creative than we have in years! I have to say being able to pour our creative energy into one thing instead of spreading it amongst a million little things has been an eye opener. I have always succumbed to my every interest and whimsy and they have been far and wide with no real connectors except for maybe me sharing them here on the blog with you. We have been doing a ton of experimentation with different techniques, just trying to think as outside the box as possible and not worrying if the results will be a success. Happily we have had a bunch of little victories and it makes us feel like we are ‘on to something’. We even have a new Foto Rx Photoshop action set that we think will bring out the inner artist in you, we can’t wait to share it! We just finished the first beta action on it today, we were giving ourselves high fives all around (in our new studio space that is oh, so very beautiful, thank you very much). We hope we are not being too evasive with you right now, we definitely will share our focus decision soon and we do hope that we can help others that are struggling as well to find that mental sigh of relief.

P.S. If you want to be the first one to know about the upcoming new FotoRx Photoshop action release (it will be a goody) and be privy to amazing freebies and tutes than sign-up here to be in the know!

P.P.S. We will be giving away free sets to a few lucky winners on our mailing list when it’s closer to launch date!

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Focus | Simplify + Clear out clutter

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This quest for focus has been quite the uphill  journey for us. It has been rife with self reflection, tough questions, analysis of every aspect of our work lives, crystal ball reading (or attempts at it anyway), and seeking advice from trusted friends and family. Consideration of all of the variables has been EXHAUSTING, and left both Tristan and I feeling drained and overwhelmed for weeks. Ever the optimists, we were determined to find the light at the end of the tunnel, and after roughly a month of soul searching, the light appeared with glaring clarity (a giant lightbulb may have floated above our heads at that moment).

So now that we have our sights set on a specific target, we have to figure out how to move toward it. As with any new and ambitious project, the to do list is long and constantly evolving – in other words, yet another opportunity to feel overwhelmed. Speaking for myself,  I’m going to need every ounce of brain space I can muster, and that means clearing out any residual clutter both figuratively and literally.

Here’s my confession: the studio closet has been haunting me daily with it’s overstuffed shelves (Tristan isn’t even allowed to peek in there!). My Mom is an artist who always claims she couldn’t paint with dirty dishes in the sink. Even if clutter is out of sight, it’s lurking somewhere on your mental to do list, trying to steal your focus. This week, while Tristan has taken a rare and much deserved break, I have fought the beast… and won.

Have any of you read The Life-Changing Magic of Tidying Up? I haven’t, but my sister in law gave me the cliff notes. She was greatly inspired and took the book’s message to heart (but did point out that in order for there to be significant life changing magic, everyone in the house would have to read the book). I made a huge mess pulling out every single item in the closet and dutifully asking myself “does this spark joy?”. Unfortunately, as is the case with many designers, YES – the stacks and stacks of paper samples from Neenah and Mohawk do bring me joy, but I can’t recall the last time I needed to reference one of them, so they had to go.

I also completely dismantled our old mood board (mood wall actually), and replaced it with an inexpensive but freshly painted white canvas. We’ll tack up inspiration with artist tape to keep things tidy and fluid. The stage is officially set, now for that to do list…

 

RESOURCES

The Life-Changing Magic of Tidying Up

Canvas

Artist Tape

I even ordered this pretty white table to replace 2 old desks, so exciting!

 

Author / Miss Michelle P.

Miss Michelle P. is a photographer, and the co-creator of Foto Rx Premium Photoshop Actions. She lives in the Pacific Northwest. Her muse is light.

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