Here are some successful blog secrets revealed (shhh, be sure to only share this information with people you want to be a success…) First, let me preface this that I am quite aware that I am like the cobbler with no shoes. I have been in branding + marketing for longer than I should like to admit (without revealing my ahem age) and I don’t always follow my own advice. That being said, when I do I usually come out a winner and we so want you to be winners too, because we like you! We won’t overwhelm you with all our secrets to running a successful blog today but we think that these sweet little bons bons should really help assist with building a better blog/web presence.
No. 1-NAME YOUR PHOTOS + GRAPHICS!
So you took this great shot and you upload it to your site/blog and the name of it is–456908img.jpeg, what the what? Someone comes to your site and Pins it and now it is living on the interwebs as 456908img.jpeg, no one knows it is your photo, no one can find who it belongs to, it is getting repinned and posted on Tumblr like wildfire and you have a big ‘ol goose egg of exposure to show for it. So, how should you name it? We name almost all of our blog graphics with something pertinent to the image or post (like the title) and add via besottedblog for good measure. This is also great for search engines trying to help out the ‘ol Google searcher (or Bing, Yahoo, etc. or what have you…) I gave this bit of advice to a pretty huge film photographer and she said it changed her business exponentially. You’re welcome.
No. 2-USE PRACTICAL BLOG TITLES
For years I had been coming up with what I like to believe were witty + charming blog titles, the problem with this is it mainly only amuses you and maybe your Aunt Zelda. It’s annoying to anyone actually trying to find useful information on your site and what’s worse? You aren’t relevant with those darn search engines. Write your post title so it explains succinctly and hopefully alluringly what your posts are about.
No. 3-BE CONSISTENT
Ugh! I had been one of the most consistent of bloggers for years and then my laptop battery died and if you jiggle the plug the wrong way the laptop dies and with a toddler I may never have time to bring my laptop to Apple and this blog may never be consistent again (wasn’t that irritating?). So do as I say and not as I do…If you are going to blog, do it consistently! You don’t have to do it every day, if you are only going to do it once a month, on the last day of the month-DO IT. Don’t apologize if you don’t or make excuses (it’s annoying, reference the first sentence), but if you are only going to write one post a month, make sure it’s an epic one (albeit it doesn’t need to be long), one that is filled with information that someone coming upon it can’t find anywhere else (at least not easily), something perhaps that will be referenced for many more months to come, something that is pinnable, something that is, dare I say useful?
No. 4-DON’T DO IT IF YOU HATE IT
That one seems obvious, but maybe you just needed to hear it. If you hate blogging don’t do it. There are other ways to have a social media presence. If it feels like a complete and utter chore like getting a root canal or doing taxes–stop! I think blogging works best when you are authentic. I love blogging, I hate the name, but I thoroughly enjoy it. I miss it when I am not here. I am constantly coming up with things I want to share with you, that I otherwise couldn’t with other social media outlets. Besides, we don’t think of this as a blog per se, we consider it a creative repository, so maybe that takes some pressure off of it. Do whatever feels comfortable for you and your situation.
I think this is enough secret spilling for one day, but we will be back with more, feel free to send us a note if you have a secret you want mentioned in the next installment!
Miss Tristan B. is the co-creator of the world’s best + easiest product photography editing tool-Foto Rx | Shopkeeper’s Helper and one of the writer’s of this delightful blog. Her lofty goal here is to make this a creative resource repository and to inspire you to fall truly, madly, deeply in love with your life.
photo by roksolana zasiadko